When you scale your online business, you no longer work according to the “time for money” principle, but can continuously increase your turnover without having to invest more of your time. For example, if you have a practice where you look after your clients individually and charge by the hour, you have a very simple calculation for your turnover: you multiply your number of hours by your hourly rate. However, this means that you can only increase your turnover by increasing your hourly rate. This leaves you little room to scale your turnover. If your product is an online course, on the other hand, you have just as much or less work to do, regardless of whether your course is used by 5, 500 or 5000 customers at the same time. But how can you easily scale your online business, i.e. generate more sales without having to invest more time?
You have these options:
- Optimize your online presence
- Automate your sales funnel
- Offer cross-selling and upselling
- Create subscription models
- Delegate tasks
Scale your online business – optimize your online presence
In order to scale your online business successfully, you should optimize your online presence again and again. Be aware that Google and other online search engines carry out regular updates, so the performance of your site can change dramatically from one update to the next.
Important factors that you should always keep in mind are:
- the loading time of your page: the faster, the better! You can easily optimize the loading time of your page by reducing the size of your images and not embedding videos directly, but via providers such as YouTube or Vimeo.
- Mobile first! Make sure that your website content is appealing on a smartphone or tablet. The majority of your website visitors will not read your content on a desktop, but on these devices
- Links: The more other sites link to your site, the more important Google considers your site to be! Therefore, register your site on various search portals and create a Google business account!
- Pay attention to the accessibility of your site: add ALT texts to all your images that briefly describe the content of your images.
Scaling your online business – automating the sales funnel
Have you already automated your sales funnel? It could look like this, for example:
- You draw your customers’ attention to your product with ads. These are linked to your sales page.
- Your customers can buy and pay for your products directly online and then automatically gain access to your online course once payment has been received. You can create such sales funnels with tools like Digistore or Elopage, for example!
- You create automated e-mail funnels to inform your customers about your new products. Of course, you also link these emails to your sales page! This way you can promote your new products without having to invest money in ads again.
Scale your online business – offer cross-selling and upselling!
Your sales funnel should be structured in such a way that you always whet your customers’ appetite for your next product! This way, you can easily lead them from your mini course to your premium product! You can also offer add-ons to your courses, such as access to your group calls or other additional material! The difference between upselling and cross-selling is that with upselling you offer add-ons or other courses that build on your product, while with cross-selling you offer products that are not directly related to the original course.
Scaling your online business – creating subscription models
If you offer a Facebook group or a closed member area on your website, you can offer this as a subscription model. This model is also suitable if you regularly update the content of your courses because things change quickly in your niche. This model is also particularly suitable for group calls, as you don’t need to invest any more time in the call, regardless of whether there are 5 or 500 participants – but your sales will increase continuously! Alternatively, you can also limit access to your courses for a limited time so that you can give your customers an incentive to work through them quickly, but also generate additional sales for longer periods of time.
Scaling your online business – delegating tasks
You don’t have to do everything on your own! Be aware that all tasks that do not fall within your core competency will reduce your time. If you are a coach, you should consider delegating tasks that do not fall within your area of expertise. You think: “Oh, I can’t afford that?” Then think about how much an hour of your time is worth to you! This could be working time that you could alternatively invest in looking after your customers or creating a new course, but it could also be your lifetime! Once you realize this, the decision to outsource a task or delegate it to your team members will be much easier.
CONCLUSION: Scaling your online business is not rocket science!
ket science! If you implement these 5 tips, you will realize that you can easily increase your sales without having to invest more time! If you need support in implementing these points, I’d be happy to help you. Register now for a free, no-obligation potential consultation Lighthouse Check.
Don’t have an online business yet or are you just starting out? With positive energy and perseverance, you too can achieve the high 5- or even 6-figure income you want!
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With all tips even more detailed and with the 50 best online business niches for coaches and therapists with which you can start your online business immediately!
Good luck with starting your online business!
Be a lighthouse, not a tea light!
Yours JyotiMa
