Are you dreaming of a new source of income that has great potential, is easy to develop and then sells itself? What sounds “too good to be true” really does exist: Low content books! Low content books are books that offer relatively little content themselves, but are filled in by their users. These are, for example, diaries, notebooks, coloring books, puzzle books, but also quote books, calendars or planners.
Many people still prefer to fill in their diaries by hand rather than on a PC. However, you can also create low content books as e-books, which you can then either print out yourself or fill in on your PC.
Why publish low content books on Amazon?
The easiest way to successfully distribute your low content book is Amazon Kindle Direct Publishing (KDP). This is a platform for publishing e-books and paperbacks. You can upload your content free of charge and then distribute it either as an e-book, paperback or hardback book directly via Amazon.
This is a very practical option, especially if you are just starting out. Just bear in mind that you will normally receive between 30 and 70 percent of the net price as royalties. In return, however, you don’t have to worry about finding a contract or, in the case of paperbacks, distribution/storage costs, and you immediately reach a huge number of people who store on Amazon.
5 steps to your low content book on Amazon
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Choose your ideal low content book
The possibilities for low content books are endless and it’s easy to get lost in them – everything sounds so great – but what exactly should your first product be? It’s best to choose a subject area that you are familiar with. Do you own horses and have 1000 pictures of your favorites? Then how about a horse calendar? Do you love to organize and always write lots of to-do lists, weekly and monthly plans? Then why not create a planner!
Impersonal calendars are a dime a dozen. But who should yours be for? The better you know your target group, the better you can adapt your low content book to them. This will make your products stand out from the crowd of impersonal articles! Let’s stick with the calendar example. You’ve decided that it should be a horse calendar because you like riding and taking photos yourself. Let’s assume your target group is young girls between the ages of 10 and 14:
- What kind of pictures would they like?
- What colors, what mood?
- What font would they choose?
- How would they decorate the pages?
The more questions like these you ask yourself, the better you can adapt your low content books to your target group!
Get my course “Low Content Studio” and start your own low content book today! Passive income with low content books from the idea to the sale! (SOON HERE!)
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The journey is the destination!
Especially with the first low content book, there is a great risk that it will never be finished: You are naturally motivated to make your product as good as possible – just don’t overdo it! It’s best to first think about some criteria that your product should fulfill and set yourself a deadline for when it should be ready – otherwise it’s easy to get lost in the details. Once you’ve finished your first product, you can offer more “luxury” versions or create a new product for another target group that incorporates your new knowledge. Or sell the first version while you’re working on an upgrade!
Once you have gained some experience with your low content products, you can also adapt them to your online courses: Create companion books for your courses or offer your low content books as add-ons: Coaching diaries, planners for coaches, yoga calendars… the possibilities are endless!
Publishing on Amazon has the further advantage that you will receive many reviews of your product. Take the feedback into account when further developing your product and producing more low content books!
Conclusion: Creating low content books is not difficult!!
If you follow these 5 steps, you will have created your first low content book very quickly. You’ll quickly create another passive income because you can develop it just once and then sell it easily via Amazon.
Get my course “Low Content Studio” and start your own low content book today! Passive income with low content books from idea to sale: SOON HERE!
If you want to successfully market your online courses or offer calls as an add-on to your course, there is no way around video software. There are many different providers such as Microsoft Teams, Skype or Google Meet. I use Zoom for my workshops, webinars and calls. You can find out what advantages the new Zoom offers for your online business in this blog article.
- Simple application
- Great plannability
- Practical functions
- Breakout rooms for group work
- Compatibility with other programmes
Zoom for your online business – simple to use
To use Zoom, you don’t need to read lots of tutorials or invest a huge amount of time. You go to the page https://zoom.us/de/pricing and choose the price model that suits your needs. The great thing is that you can use the free ‘Basic’ option for meetings of up to 40 minutes and a maximum of 100 participants. If you only want to organise smaller meetings, this will be enough for you to get started. As soon as you have registered, you can get started. You select the date and time of your meeting and can create a meeting straight away. You can add people directly as participants with an email address or create an invitation link that you can then forward perfectly. You can also add a whiteboard to your meeting or personalise your background. Your guests can accept your invitation and conveniently join the meeting via the link. They can do this on their mobile phone, tablet or desktop. All they have to do – if they haven’t already done so – is install Zoom on their desired device.
To start a meeting, you must first install Zoom. Then go to ‘Meetings’ in your menu and select the relevant seminar. Then click on Start meeting. And you’re ready to go!
If you are planning a webinar, you can also use the webinar function (you will need to add this function to your account). You can use it to hold live webinars with up to 100,000 viewers and also do live streams on YouTube, Facebook, Twitch etc.!
Zoom for your online business – great plannability
When creating the meeting, you can specify whether participants can enter the meeting directly via the link or have to wait in the waiting room first. You then have to authorise their entry individually. This gives you full control over who can join the meeting and when. This is very helpful, for example, if you are talking to several people but parts of the meeting are not intended for everyone or you want to make sure that no one comes to your meeting who has not been invited.
If you want your meeting to be repeated regularly, you can specify this here and do not have to plan a new meeting each time. The invitation link is then also valid for all further meetings.
The new Zoom also offers an integrated booking calendar for your clarity calls, for example. This saves you additional costs for tools like: You Can Book Me, Calendly or Acuity Scheduling.
Zoom for your online business – practical functions
A big advantage of Zoom is that you can easily
- share your screen so that other people can see your screen and you can guide them through a presentation, for example;
- you can give other participants the option of screen sharing if they want to show something on their device,
- you can share information in the chat, such as your email address or important details, which your participants can then copy out themselves. Questions during a presentation can also be easily collected there.
- you can record the call (and decide whether your participants can do the same)
- whiteboards on which you can write like on a blackboard.
- AI Companion, with this AI tool you can instantly create your own audio transcript of your recording.
Zoom for your online business – breakout rooms for group work
If you would like to divide people into different groups in your group calls so that they can discuss a question together, for example, you can do this easily and conveniently with Zoom. To do this, you need to add the room function – to do this, go to ‘Room management’ in your user menu and then select ‘Zoom rooms’. You can then easily create rooms during your call and assign different people to them. As an admin, you can switch between the rooms and answer any questions. Participants can only be in the rooms that you have assigned to them. After completing the task, you can easily bring everyone back into the shared call.
Zoom for your online business – compatibility with other programmes
You can also easily combine the software with other programmes. For example, you can offer appointment slots for calls on your website and create them with a calendar tool such as Calendly. You can then easily connect these with Zoom so that someone automatically receives a Zoom link for their call! You don’t have to create a call for each call in advance, the programme does this automatically after you have connected the programmes.
Conclusion:
If you often want to conduct video calls, webinars, workshops etc., Zoom is a very suitable video software that is easy to use and still offers a wide range of options. Thanks to the tiered pricing system, you only pay for the functions you really need. Would you like support with this and other topics related to building your online business? Then get in touch with me for a non-binding consultation, book a clarity call!
Be a lighthouse, not a tea light!®
Your Jyotima
Get the new Caoching Business Kickstart Workbook for free with the 50 best online business niches for coaches and therapists, here:
You’ve spent nights working on your online course, worked out the design down to the finest detail, spent countless hours tweaking the wording, re-shot videos umpteen times – and instead of the rush you’d hoped for, your online course hasn’t sold?
If your online course isn’t selling, you should check whether you’ve made one of these five mistakes:
- No community built up
- Not started selling beforehand
- No upsell opportunity offered
- No e-mail marketing organized
- Not thought about scaling
In the following, I’ll explain why these points can be reasons why your online course isn’t selling and how you can best fix them!
Your online course isn’t selling – here’s how to change that
No community built up
Often we are so excited about our idea or vision that we turn into an online course that we don’t even think about the fact that not everyone shares our enthusiasm! A large proportion of your potential buyers may not even know that you or your products exist. How could they? Without a community that knows you and trusts you and your expertise even before you start selling, it’s very difficult to sell online today. There is hardly a topic today that doesn’t already have 1-2 similar courses – so people aren’t constantly looking to stumble upon your course by accident!
Choose the social media channel where you may already have a profile with followers. This can be different depending on your preferences or your product. The important thing is that it not only suits you, but that your target group can also be found there! If you offer DIY courses for teenagers, LinkedIn is probably not the right channel for you. If you mainly create courses for accountants, then TikTok should not be your first choice. Now consistently build your community! This can be tedious at first, but it is still possible today if you pay attention to the following points:
What you can do
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Post content relevant to your target group! For the DIY course for teenagers, it could be short handicraft instructions and videos where you show how to create something, for accountants it could be news from the financial sector that you explain.
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Talk about your courses! If you don’t, how will your potential buyers even know that a course exists? This is often one of the main reasons why your online course doesn’t sell – nobody knows about it!
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Talk about yourself – but please don’t keep telling people what you’re eating! Unless you’re creating cookbooks or teaching cooking classes 😉 Especially if you’re a coach, trainer or healer, your customers need to build trust in you as a person first. Tell them how you came up with your topic, what you are passionate about and what fascinates you about it!
Offer sneak peaks! Show how you are currently working on creating your course, how you are preparing for seminars or similar!
All of this gives your community the opportunity to get to know you and your product. They want to convince themselves of your expert status and gain trust in you. Only then will your online course sell.
Not started selling beforehand
Many course providers wait until their course is completely finished before they start selling it. This means you lose a lot of time, have to live off your own resources for a long time and can no longer take feedback into account.
THEREFORE: Ask for a beta version before the course is ready: Under certain conditions, you sell the course at a discounted price before it is completed. For example, you ask for regular feedback, testimonials and possibly social media posts! In this way, you can complete the course step by step, modify points if necessary and already have the first testimonials and contributions to your course! On the one hand, this will increase awareness of your course and on the other hand, it will bring you your first sales! This will save you resources.
No upsell opportunity offered
You’ve created a course – then it’s not over yet! Just imagine: Your customers have bought the course and worked through it. They’re really into the topic and motivated because they’ve learned so much in such a short time – and then? Nothing! You haven’t given them the opportunity to purchase another course or book a personal coaching session with you, etc. – nothing that would have satisfied their thirst for knowledge in any way. What do they do now? Wait patiently for weeks or months until you have created the next course? It is more likely that they will find what they are looking for at the competition and then become loyal customers there. So please be sure to offer an upsale! Even if your next course isn’t ready yet – either give them the opportunity to sign up for a waiting list, offer a discounted pre-sale and always keep your customers up to date!
No e-mail marketing organized
This brings us to the next reason why your online course isn’t selling: You haven’t built up an email list that allows you to reach your customers easily and directly whenever you want to announce a new update to a course or other important news! Even though people keep trying to declare email marketing dead, it’s a sure-fire way to really get your content across to your target audience. So if you don’t have an email list yet, you should urgently start building one. However, it is important to observe the legal framework of the GDPR so that you do not write to anyone who has not expressly given their consent.
Not thought about scaling
Scaling your online business means that you increase your turnover without having to invest significantly more financial or material resources. If you work as a coach, trainer or healer, this means above all that you should not (primarily) offer 1:1 support as a business model. If you do, you are back in the time-for-money trap! You can only look after a very limited number of customers 1:1 yourself, after that you either have to limit the number of customers or hire additional staff! You should therefore design your courses in such a way that more participants do not take up more time/financial resources! If you request support for your courses, these should be group calls or webinars so that you can support several customers at the same time.
Conclusion: “My online course isn’t selling!” becomes a successful course
If you keep these 5 points in mind! Want to get started with your own online business now? Get the detailed Coaching Business Kickstart Workbook for free at this link!
With all the tips in even more detail and with the 50 best online business niches for coaches and therapists with which you can start your online business right away!
Good luck starting your online business!
Be a lighthouse, not a tea light!
Your JyotiMa
Welcome to our website! If you’re a coach or therapist dreaming of starting your own online business, you’ve come to the right place. In these 7 steps, I’ll show you how to build your online business from the ground up. Your step-by-step guide, so to speak.
Let’s be honest: You can’t go from 0 to 6 figures overnight, but here are my best tips summarized as a free workbook to help you achieve your successful online business faster. It also includes 50 best online business niches for coaches and therapists 2024 to get you started right away.
To the Coaching-Business Kickstart Workbook download for free:
The online business starter plan:
1. concentration on a niche and small target group
Before you do anything, you need to figure out what you want to talk about in your online business. What are you interested in? What are you passionate about? That’s your niche. Focus on a specific target audience that you can really help. You can find the best 50 online business niches for coaches and therapists to start successfully in 2024 in my Coaching Business Kickstart Workbook, which you can download for free here below the article!
2. building a community for the target group
Attract your target group with energetic events such as online workshops or web goods with lots of content. This allows you to quickly interact with your target group. Build an engaged community that is interested in your content, improve your workshops so that followers become customers and don’t forget to sell at the very end. A webinar consists of 3/4 content, 1/4 sales of your future coaching offer:
3. your big transformation as a coaching package and smaller online courses
Offer a big transformation through 1:1 coaching or group programs. Complement this with smaller online courses as lead magnets to engage your target audience.
4. email marketing and building an email list
Use email marketing to establish a connection with your target group. To do this, find a provider where you can manage and register your email addresses. Use a familiar tone in your newsletter and regularly deliver surprising content.
5. build trust with your followers and customers
Genuinely care about your customers and build trust. Show them that you are genuinely interested in their success and want to support them. What you put into the forest will come back. Online business karma!
6. be consistent and a role model
Be consistent in your actions and always be a role model for your target group. Avoid complaining about others and radiate knowledge, your expertise and energy. You don’t have to be in a good mood all the time, but a certain charisma is part of being a beacon.
7. advertising with Mini Courses
Use ads with Mini Courses, implement my Mini Course method to reach your target audience and attract new customers. This way you’ll generate customers instead of just email addresses. These are the seven quickest steps you can follow to start your own online business. With positive energy and perseverance, you too can achieve the high 5 or even 6-figure income you want!
Want to get started with your own online business now?
Get the detailed Coaching Business Kickstart Workbook for free at this link!
With all tips even more detailed and with the 50 best online business niches for coaches and therapists with which you can start your online business immediately!
Good luck with starting your online business!
Be a lighthouse, not a tea light!
Yours JyotiMa