5-step guide to your low content book on Amazon

low content books, create low content books, how to publish low content books, low content books on amazon, passie imcome with low content books, earming money with low content books

 

Are you dreaming of a new source of income that has great potential, is easy to develop and then sells itself? What sounds “too good to be true” really does exist: Low content books! Low content books are books that offer relatively little content themselves, but are filled in by their users. These are, for example, diaries, notebooks, coloring books, puzzle books, but also quote books, calendars or planners.

Many people still prefer to fill in their diaries by hand rather than on a PC. However, you can also create low content books as e-books, which you can then either print out yourself or fill in on your PC.

Why publish low content books on Amazon?

The easiest way to successfully distribute your low content book is Amazon Kindle Direct Publishing (KDP). This is a platform for publishing e-books and paperbacks. You can upload your content free of charge and then distribute it either as an e-book, paperback or hardback book directly via Amazon.

This is a very practical option, especially if you are just starting out. Just bear in mind that you will normally receive between 30 and 70 percent of the net price as royalties. In return, however, you don’t have to worry about finding a contract or, in the case of paperbacks, distribution/storage costs, and you immediately reach a huge number of people who store on Amazon.

Amazon Low Content books, create and sell low content boocks, publish low content books, self publishing low content books, passive income with books, publishing a book


5 steps to your low content book on Amazon

  • Choose your ideal low content book

The possibilities for low content books are endless and it’s easy to get lost in them – everything sounds so great – but what exactly should your first product be? It’s best to choose a subject area that you are familiar with. Do you own horses and have 1000 pictures of your favorites? Then how about a horse calendar? Do you love to organize and always write lots of to-do lists, weekly and monthly plans? Then why not create a planner!

Passives Einkommen, Passives Einkommen mit Low Content Büchern, Low Content bücher erstellen und verkaufen, Bücher ertellen und verkaufen, Low Content Bücher herstellen

  • Define your target group

Impersonal calendars are a dime a dozen. But who should yours be for? The better you know your target group, the better you can adapt your low content book to them. This will make your products stand out from the crowd of impersonal articles! Let’s stick with the calendar example. You’ve decided that it should be a horse calendar because you like riding and taking photos yourself. Let’s assume your target group is young girls between the ages of 10 and 14:

  • What kind of pictures would they like?
  • What colors, what mood?
  • What font would they choose?
  • How would they decorate the pages?

The more questions like these you ask yourself, the better you can adapt your low content books to your target group!


Passives Einkommen, Passives Einkommen mit Low Content Büchern, Low Content bücher erstellen und verkaufen, Bücher ertellen und verkaufen, Low Content Bücher herstellen, bulletjournal, tagebücher, jorunals, workbooks

Get my course “Low Content Studio” and start your own low content book today! Passive income with low content books from the idea to the sale! (SOON HERE!)

 

  • The journey is the destination!

Especially with the first low content book, there is a great risk that it will never be finished: You are naturally motivated to make your product as good as possible – just don’t overdo it! It’s best to first think about some criteria that your product should fulfill and set yourself a deadline for when it should be ready – otherwise it’s easy to get lost in the details. Once you’ve finished your first product, you can offer more “luxury” versions or create a new product for another target group that incorporates your new knowledge. Or sell the first version while you’re working on an upgrade!

passive income with Low content books

  • Build the bridge

Once you have gained some experience with your low content products, you can also adapt them to your online courses: Create companion books for your courses or offer your low content books as add-ons: Coaching diaries, planners for coaches, yoga calendars… the possibilities are endless!

Passives Einkommen, Passives Einkommen mit Low Content Büchern, Low Content bücher erstellen und verkaufen, Bücher ertellen und verkaufen, Low Content Bücher herstellen

  • Consider feedback

Publishing on Amazon has the further advantage that you will receive many reviews of your product. Take the feedback into account when further developing your product and producing more low content books!


Conclusion: Creating low content books is not difficult!!

If you follow these 5 steps, you will have created your first low content book very quickly. You’ll quickly create another passive income because you can develop it just once and then sell it easily via Amazon.

Get my course “Low Content Studio” and start your own low content book today! Passive income with low content books from idea to sale: SOON HERE!

Use Zoom video software for your online business – 5 advantages

AI Companion, zoom tutorial, new zoom 2024, new zoom instructions, Video calls with Zoom, Video software for online business, Webinars with Zoom, Workshops with Zoom, zoom ki. Zoom for your online business, zoom ki tool, zoom tutorial 2024,

If you want to successfully market your online courses or offer calls as an add-on to your course, there is no way around video software. There are many different providers such as Microsoft Teams, Skype or Google Meet. I use Zoom for my workshops, webinars and calls. You can find out what advantages the new Zoom offers for your online business in this blog article.

  1. Simple application
  2. Great plannability
  3. Practical functions
  4. Breakout rooms for group work
  5. Compatibility with other programmes

 

Zoom for your online business – simple to use

To use Zoom, you don’t need to read lots of tutorials or invest a huge amount of time. You go to the page https://zoom.us/de/pricing and choose the price model that suits your needs. The great thing is that you can use the free ‘Basic’ option for meetings of up to 40 minutes and a maximum of 100 participants. If you only want to organise smaller meetings, this will be enough for you to get started. As soon as you have registered, you can get started. You select the date and time of your meeting and can create a meeting straight away. You can add people directly as participants with an email address or create an invitation link that you can then forward perfectly. You can also add a whiteboard to your meeting or personalise your background. Your guests can accept your invitation and conveniently join the meeting via the link. They can do this on their mobile phone, tablet or desktop. All they have to do – if they haven’t already done so – is install Zoom on their desired device.

To start a meeting, you must first install Zoom. Then go to ‘Meetings’ in your menu and select the relevant seminar. Then click on Start meeting. And you’re ready to go!

If you are planning a webinar, you can also use the webinar function (you will need to add this function to your account). You can use it to hold live webinars with up to 100,000 viewers and also do live streams on YouTube, Facebook, Twitch etc.!

Zoom for your online business – great plannability

When creating the meeting, you can specify whether participants can enter the meeting directly via the link or have to wait in the waiting room first. You then have to authorise their entry individually. This gives you full control over who can join the meeting and when. This is very helpful, for example, if you are talking to several people but parts of the meeting are not intended for everyone or you want to make sure that no one comes to your meeting who has not been invited.

If you want your meeting to be repeated regularly, you can specify this here and do not have to plan a new meeting each time. The invitation link is then also valid for all further meetings.

The new Zoom also offers an integrated booking calendar for your clarity calls, for example. This saves you additional costs for tools like: You Can Book Me, Calendly or Acuity Scheduling.

Zoom for your online business – practical functions

A big advantage of Zoom is that you can easily

  • share your screen so that other people can see your screen and you can guide them through a presentation, for example;
  • you can give other participants the option of screen sharing if they want to show something on their device,
  • you can share information in the chat, such as your email address or important details, which your participants can then copy out themselves. Questions during a presentation can also be easily collected there.
  • you can record the call (and decide whether your participants can do the same)
  • whiteboards on which you can write like on a blackboard.
  • AI Companion, with this AI tool you can instantly create your own audio transcript of your recording.

Zoom for your online business – breakout rooms for group work

If you would like to divide people into different groups in your group calls so that they can discuss a question together, for example, you can do this easily and conveniently with Zoom. To do this, you need to add the room function – to do this, go to ‘Room management’ in your user menu and then select ‘Zoom rooms’. You can then easily create rooms during your call and assign different people to them. As an admin, you can switch between the rooms and answer any questions. Participants can only be in the rooms that you have assigned to them. After completing the task, you can easily bring everyone back into the shared call.

Zoom for your online business – compatibility with other programmes

You can also easily combine the software with other programmes. For example, you can offer appointment slots for calls on your website and create them with a calendar tool such as Calendly. You can then easily connect these with Zoom so that someone automatically receives a Zoom link for their call! You don’t have to create a call for each call in advance, the programme does this automatically after you have connected the programmes.

Conclusion:

If you often want to conduct video calls, webinars, workshops etc., Zoom is a very suitable video software that is easy to use and still offers a wide range of options. Thanks to the tiered pricing system, you only pay for the functions you really need. Would you like support with this and other topics related to building your online business? Then get in touch with me for a non-binding consultation, book a clarity call

Be a lighthouse, not a tea light!®
Your Jyotima

 

Get the new Caoching Business Kickstart Workbook for free with the 50 best online business niches for coaches and therapists, here:
coaching business aufbauen, onlinebsuiness aufbauen, 6-stellig onlinebusiness anleitung

Is your online course not selling?

Mistakes selling online courses, Online course doesn't sell, Online courses - selling mistakes, selling online courses, Successful selling online course

You’ve spent nights working on your online course, worked out the design down to the finest detail, spent countless hours tweaking the wording, re-shot videos umpteen times – and instead of the rush you’d hoped for, your online course hasn’t sold?

If your online course isn’t selling, you should check whether you’ve made one of these five mistakes:

  • No community built up
  • Not started selling beforehand
  • No upsell opportunity offered
  • No e-mail marketing organized
  • Not thought about scaling


In the following, I’ll explain why these points can be reasons why your online course isn’t selling and how you can best fix them!

 

Your online course isn’t selling – here’s how to change that

No community built up

Often we are so excited about our idea or vision that we turn into an online course that we don’t even think about the fact that not everyone shares our enthusiasm! A large proportion of your potential buyers may not even know that you or your products exist. How could they? Without a community that knows you and trusts you and your expertise even before you start selling, it’s very difficult to sell online today. There is hardly a topic today that doesn’t already have 1-2 similar courses – so people aren’t constantly looking to stumble upon your course by accident!

Choose the social media channel where you may already have a profile with followers. This can be different depending on your preferences or your product. The important thing is that it not only suits you, but that your target group can also be found there! If you offer DIY courses for teenagers, LinkedIn is probably not the right channel for you. If you mainly create courses for accountants, then TikTok should not be your first choice. Now consistently build your community! This can be tedious at first, but it is still possible today if you pay attention to the following points:

What you can do

  • Post content relevant to your target group! For the DIY course for teenagers, it could be short handicraft instructions and videos where you show how to create something, for accountants it could be news from the financial sector that you explain.

  • Talk about your courses! If you don’t, how will your potential buyers even know that a course exists? This is often one of the main reasons why your online course doesn’t sell – nobody knows about it!

  • Talk about yourself – but please don’t keep telling people what you’re eating! Unless you’re creating cookbooks or teaching cooking classes 😉 Especially if you’re a coach, trainer or healer, your customers need to build trust in you as a person first. Tell them how you came up with your topic, what you are passionate about and what fascinates you about it!

Offer sneak peaks! Show how you are currently working on creating your course, how you are preparing for seminars or similar!

All of this gives your community the opportunity to get to know you and your product. They want to convince themselves of your expert status and gain trust in you. Only then will your online course sell.


Not started selling beforehand

Many course providers wait until their course is completely finished before they start selling it. This means you lose a lot of time, have to live off your own resources for a long time and can no longer take feedback into account.

THEREFORE: Ask for a beta version before the course is ready: Under certain conditions, you sell the course at a discounted price before it is completed. For example, you ask for regular feedback, testimonials and possibly social media posts! In this way, you can complete the course step by step, modify points if necessary and already have the first testimonials and contributions to your course! On the one hand, this will increase awareness of your course and on the other hand, it will bring you your first sales! This will save you resources.


No upsell opportunity offered

You’ve created a course – then it’s not over yet! Just imagine: Your customers have bought the course and worked through it. They’re really into the topic and motivated because they’ve learned so much in such a short time – and then? Nothing! You haven’t given them the opportunity to purchase another course or book a personal coaching session with you, etc. – nothing that would have satisfied their thirst for knowledge in any way. What do they do now? Wait patiently for weeks or months until you have created the next course? It is more likely that they will find what they are looking for at the competition and then become loyal customers there. So please be sure to offer an upsale! Even if your next course isn’t ready yet – either give them the opportunity to sign up for a waiting list, offer a discounted pre-sale and always keep your customers up to date!

No e-mail marketing organized

This brings us to the next reason why your online course isn’t selling: You haven’t built up an email list that allows you to reach your customers easily and directly whenever you want to announce a new update to a course or other important news! Even though people keep trying to declare email marketing dead, it’s a sure-fire way to really get your content across to your target audience. So if you don’t have an email list yet, you should urgently start building one. However, it is important to observe the legal framework of the GDPR so that you do not write to anyone who has not expressly given their consent.


Not thought about scaling

Scaling your online business means that you increase your turnover without having to invest significantly more financial or material resources. If you work as a coach, trainer or healer, this means above all that you should not (primarily) offer 1:1 support as a business model. If you do, you are back in the time-for-money trap! You can only look after a very limited number of customers 1:1 yourself, after that you either have to limit the number of customers or hire additional staff! You should therefore design your courses in such a way that more participants do not take up more time/financial resources! If you request support for your courses, these should be group calls or webinars so that you can support several customers at the same time.

 

Conclusion: “My online course isn’t selling!” becomes a successful course

If you keep these 5 points in mind! Want to get started with your own online business now? Get the detailed Coaching Business Kickstart Workbook for free at this link!

With all the tips in even more detail and with the 50 best online business niches for coaches and therapists with which you can start your online business right away!


Online business mentoring


Good luck starting your online business!

Be a lighthouse, not a tea light!

Your JyotiMa

 

Holding webinars: The booster for your visibility

Customer loyalty. Create live webinars Hold Instagram Live Hold Facebook Live Hold live webinars Hold Tiktok Live Hold webinars Increase visibility

Your potential customers want to get to know you personally! There are various ways to do this: You can, of course, pick up the phone and call every person in your phone book at random, walk from house to house like a salesman and introduce yourself – or: You can hold a webinar online and easily reach many people at once without much effort: More reach and visibility for your online business!

In a webinar you can:

  • Give your potential customers a feel for what makes your company tick,
  • Present yourself authentically in your unmistakable way,
  • Explain your vision and mission,
  • Present your products,
  • Answer questions,
  • Building personal connections
  • Organize challenges or workshops and much more!

Holding webinars – you need to do this:

  • A good camera (either on your cell phone/tablet, your computer or an external device
  • Adequate lighting: You can either use daylight for this – which is perfectly sufficient, especially during the day in summer – or daylight lamps. These are available in various designs and sizes. They provide a pleasant white light without a yellow tint.
  • A good microphone. Make sure you test whether the microphone on your cell phone/computer is sufficient! If not, either get an external microphone or a headset with an integrated one!
  • A stable internet connection so that you have a smooth transmission.

If you are planning to hold a webinar, you should definitely clarify these points in advance. Nothing will make your participants disappear faster than a bumpy internet connection or poor sound quality!

Holding webinars – where?

Once you have the necessary equipment, you still need a suitable platform to hold your webinar successfully. You have various options for this:

Holding free webinars with Lives

Instagram, Facebook and TikTok offer you the opportunity to go live easily and free of charge. This means you can easily reach your followers on these channels and don’t have to spend extra money on tools.

Holding webinars with Instagram Live

  • In your Instagram account, click on the + sign at the top right and select “Live”.
  • You can now either go live immediately or schedule your live in the calendar. You can schedule lives up to 3 months in advance
  • Give your video a meaningful title so that your followers know what it’s about!
  • You can then share your planned live in your feed as a post or as a story and your followers can be reminded of it too! When creating your post, make sure that you also share it on Facebook.
  • Share the link on other platforms to reach even more interested parties.
  • You can then start the Live simply by pressing the record button.
  • During the live, your followers can write comments or use emojis to express their support or opinion.
  • Remember to share or download your Live to your device after the end if you want to keep it in your feed! Instagram doesn’t automatically share it there. You can also save your Live broadcasts automatically in your archive. To do this, activate the “Save Live broadcasts to archive” function in the Live settings.
  • Do you already have an e-mail list? Then share your live link via newsletter with all your subscribers!

By the way: You can easily add co-hosts to Instagram Lives. You can use this very well for interviews, for example!

Holding Webinars with Facebook Live

You can also schedule your webinars as Facebook Live. You can do this either via your mobile/tablet or via the desktop. If you want to schedule your webinar via your cell phone, select “Live” on your page (click on the plus at the bottom) and then you can either go live directly or schedule your live (click on the calendar icon). Alternatively, you can also select the Live function in your profile. You can add a description here and also mark other people who will also be active in your Live, for example. You can also give the event a name and plan the date/time.

You can also activate the Q&A function on Facebook or invite guests to your live. Another very interesting tool here is the poll function, which you can use to prepare polls in advance and then play them during the live.

If you have various Facebook groups or other pages, you can also automatically share the live announcement there. To do this, select “Share in groups” or “Crossposting” under “Distribution”. You can also manage who can see and participate in your Live here. By default, your guests can also invite friends. However, this can also be deactivated if you are planning a live for certain people only. However, live videos organized by pages can only be posted publicly.

If you want to schedule your Live via the desktop, click on Live Video in your feed, on your page or in your profile. Another option is to click on “What are you doing right now?” and then select Live Video.

Holding Webinars with Tiktok Live

TikTok also offers you the opportunity to go live. However, you need at least 1000 followers to do this, otherwise you won’t have the function activated. Select Add post + at the bottom of your profile and tap on LIVE. You can then also add a title and select various filters and effects. When you are finished, tap on “Go LIVE”.

If you want to plan your Live, you can do this using the calendar function. To do this, go to the calendar icon and select “Create event”. Here you can select a title, date, time, duration and description of your live. As soon as TikTok has approved your event, you can link it to a video in which you promote the live or send invitations to your followers.

Not sure which of your social media channels you should hold your webinar on? Simple – use the channel on which you have the most followers! You can still promote your live on the other channels. Lives are a great way to interact with your target group quickly, easily and free of charge, conduct interviews or simply show your presence and increase your visibility and reach.

However, if you want to show presentations and have prepared a PowerPoint or similar, for example, or have a target group that is less active on social media, then tools such as Zoom are suitable. This allows you to create webinars and share your screen and links via the chat function, for example. This option is particularly suitable if you are planning a product launch, want people to register with you in advance to take part in the webinar (e.g. to collect contacts for your email list) or you want to explain presentations or infographics etc. In order to hold a Zoom webinar, you need a paid Zoom account in addition to the technology already discussed.

Conclusion: Hold webinars – increase visibility and retain customers

If you want to present yourself authentically to your target group, webinars and lives are particularly suitable. Your followers can “sniff” you out and ask you questions. This gives them a feel for what makes you tick and allows them to see your expertise for themselves. This is how you retain your customers and increase your visibility at the same time!

Would you like to get started with your own online business now? Get the detailed Coaching Business Kickstart Workbook for free at this link!

With all tips even more detailed and with the 50 best online business niches for coaches and therapists with which you can start your online business immediately!

Online business mentoring

Good luck with starting your online business!

Be a lighthouse, not a tea light!
Yours JyotiMa

 

Scaling your online business – maximizing sales

Increase online business sales Increase turnover Scaling Scaling your online business

When you scale your online business, you no longer work according to the “time for money” principle, but can continuously increase your turnover without having to invest more of your time. For example, if you have a practice where you look after your clients individually and charge by the hour, you have a very simple calculation for your turnover: you multiply your number of hours by your hourly rate. However, this means that you can only increase your turnover by increasing your hourly rate. This leaves you little room to scale your turnover. If your product is an online course, on the other hand, you have just as much or less work to do, regardless of whether your course is used by 5, 500 or 5000 customers at the same time. But how can you easily scale your online business, i.e. generate more sales without having to invest more time?

You have these options:

  • Optimize your online presence
  • Automate your sales funnel
  • Offer cross-selling and upselling
  • Create subscription models
  • Delegate tasks

Scale your online business – optimize your online presence

In order to scale your online business successfully, you should optimize your online presence again and again. Be aware that Google and other online search engines carry out regular updates, so the performance of your site can change dramatically from one update to the next.

Important factors that you should always keep in mind are:

  1. the loading time of your page: the faster, the better! You can easily optimize the loading time of your page by reducing the size of your images and not embedding videos directly, but via providers such as YouTube or Vimeo.
  2. Mobile first! Make sure that your website content is appealing on a smartphone or tablet. The majority of your website visitors will not read your content on a desktop, but on these devices
  3. Links: The more other sites link to your site, the more important Google considers your site to be! Therefore, register your site on various search portals and create a Google business account!
  4. Pay attention to the accessibility of your site: add ALT texts to all your images that briefly describe the content of your images.

Scaling your online business – automating the sales funnel

Have you already automated your sales funnel? It could look like this, for example:

  1. You draw your customers’ attention to your product with ads. These are linked to your sales page.
  2. Your customers can buy and pay for your products directly online and then automatically gain access to your online course once payment has been received. You can create such sales funnels with tools like Digistore or Elopage, for example!
  3. You create automated e-mail funnels to inform your customers about your new products. Of course, you also link these emails to your sales page! This way you can promote your new products without having to invest money in ads again.

Scale your online business – offer cross-selling and upselling!

Your sales funnel should be structured in such a way that you always whet your customers’ appetite for your next product! This way, you can easily lead them from your mini course to your premium product! You can also offer add-ons to your courses, such as access to your group calls or other additional material! The difference between upselling and cross-selling is that with upselling you offer add-ons or other courses that build on your product, while with cross-selling you offer products that are not directly related to the original course.

Scaling your online business – creating subscription models

If you offer a Facebook group or a closed member area on your website, you can offer this as a subscription model. This model is also suitable if you regularly update the content of your courses because things change quickly in your niche. This model is also particularly suitable for group calls, as you don’t need to invest any more time in the call, regardless of whether there are 5 or 500 participants – but your sales will increase continuously! Alternatively, you can also limit access to your courses for a limited time so that you can give your customers an incentive to work through them quickly, but also generate additional sales for longer periods of time.

Scaling your online business – delegating tasks

You don’t have to do everything on your own! Be aware that all tasks that do not fall within your core competency will reduce your time. If you are a coach, you should consider delegating tasks that do not fall within your area of expertise. You think: “Oh, I can’t afford that?” Then think about how much an hour of your time is worth to you! This could be working time that you could alternatively invest in looking after your customers or creating a new course, but it could also be your lifetime! Once you realize this, the decision to outsource a task or delegate it to your team members will be much easier.

CONCLUSION: Scaling your online business is not rocket science!

ket science! If you implement these 5 tips, you will realize that you can easily increase your sales without having to invest more time! If you need support in implementing these points, I’d be happy to help you. Register now for a free, no-obligation potential consultation Lighthouse Check

Don’t have an online business yet or are you just starting out? With positive energy and perseverance, you too can achieve the high 5- or even 6-figure income you want! 
Would you like to get started with your own online business now? Get the detailed Coaching Business Kickstart Workbook for free at this link!

With all tips even more detailed and with the 50 best online business niches for coaches and therapists with which you can start your online business immediately!

Online business mentoring

Good luck with starting your online business!

Be a lighthouse, not a tea light!
Yours JyotiMa

 

 

 

The secret recipe for your successful online business: Trust, Love & Care!

Success with online business, successful online business, online business, How to get your online business off to a successful start


Have you ever wondered why some people go straight through the roof with their online business and can’t save themselves from inquiries, while for others – with a similar offer – the course is gathering virtual dust? Today I’m going to reveal the secret recipe for a successful online business!

The secret recipe for your successful online business: Trust, Love & Care!

 

Step 1 for your successful online business: Trust

Every day we hear about online scammers who try to extract as much money as possible from their unsuspecting victims with a few lazy tricks and then disappear into the vastness of the internet without a trace. People are becoming increasingly suspicious and want a sense of security. That’s why it’s more important than ever to gain the trust of your target group. As a coach, trainer or healer, this is even more true: before you can sell your products, you have to build trust – and that doesn’t happen overnight. So how can you create trust on an ongoing basis? It’s simple: with the right content!

Provide your followers with regular content that takes them further!


This could be:

Regular posts on social media with tips that help your target group solve a specific small problem, e.g. if sleep disorders are your issue: “My favorite meditation to calm down!”
Newsletter: Even if email marketing has been predicted to die for years: This form of marketing has enormous advantages: You are independent of the whims of social media platforms, can reach your target group directly and offer much more content compared to a post. Just make sure your newsletters are GDPR-compliant!
WhatsApp newsletter: Collect not only the email addresses but also the phone numbers of your target group and send short, snappy WhatsApp newsletters!
Write articles in trade journals, speak in specialist podcasts or take part in conferences and become part of the community that your target group trusts. This way you benefit from the trust potential of others!

You need a little patience to build trust – you won’t achieve this overnight. Work continuously to show your target group that they can trust you!

Step 2 for your successful online business: Love

You win the love of your followers by being approachable. The hard truth is: coaches, trainers and healers are a dime a dozen. And at first glance, the programs, content and topics are often not very different. So why should I choose you of all people? As provocative as the question may sound, the answer is quite simple: because of you!

Your target group buys your products – because of you! Not only have you managed to win their trust, you have also won their love. Your customers find you likeable, trust you, celebrate your successes with you and simply love you! Even if that doesn’t sound very professional at first, here’s an example: When you think back to your school days, who did you study better with? Did you enjoy your lessons more? With the teacher you hated or the one you really liked and you felt that it was important to the teacher that you understood the content and took as much away from it as possible?

That hasn’t changed as an adult either: We want to feel that we are important, feel understood and build a relationship. Fulfill this wish for your target group!

You can do this with:

Content about you: Show yourself authentically and tell something about yourself. How do you live your own content? For example, if you are a feng shui expert: give an insight into your own rooms! Attention: still stick to your topic!
Use pictures of yourself in posts, not stock images! This will make you look much more authentic.
Give Lives on Instagram, Facebook, TikTok etc.! Most social media platforms offer the opportunity to speak live with your followers. Use this option. You can easily build a more personal relationship with your target group, answer questions and even ask questions yourself!

  •  

Step 3 for your successful online business: Care

A very important point for a successful online business is the care factor! Don’t forget: Your customers’ customer journey doesn’t end with the purchase of your first product, but is just another step – if you don’t leave your customers alone afterwards, you will turn them into loyal brand fans who will buy your higher-priced products, recommend you to others and increase your trust through their success!

You show you care by actively engaging with your target group – both before and after the purchase!

Before the purchase:

Create regular surveys to give your target group the feeling that their opinion is important to you!
Always respond to comments, answer questions or like posts from your followers!
Address your dream customers specifically: Not “if you have problem xy” but “if you feel the same way…”

After the purchase:

Offer your customers the opportunity to ask questions, e.g. via a comment function in the course or in a Facebook group.
Surprise them with a welcome gift on completion. This could be a bonus, a voucher for another product, etc. – there are no limits to your imagination!
For longer and higher-priced products, you can offer target meetings at the beginning, middle or even every week.
For coaching packages, you can offer regular lives or group calls – either as part of your package or as a paid upgrade.

 

Conclusion: Build a successful online business with Trust, Love & Care!

If you consistently take these 3 points into account and implement them for your business model, you will see that you are building a really successful online business with real customer magnets as products! Once you have managed to gain the trust of your target group, your new products will sell like hotcakes with every release, as your customers are just waiting to benefit from your expertise! By following these three steps, you will consistently accompany your dream customers from initial contact to upgrade and turn them into your brand ambassadors.

Want to get started with your own online business now? Get the detailed Coaching Business Kickstart Workbook.

With all the tips in even more detail and with the 50 best online business niches for coaches and therapists with which you can start your online business right away!


Online business mentoring

Good luck starting your online business!

Be a lighthouse, not a tea light!
Your JyotiMa

Pin It on Pinterest